Client:
Julian Lok (Head of Social Media & Design) & Veloce Media Group
Brief:
Brand Identity, Create Social Media graphics
Tools:
Adobe Photoshop & Adobe Illustrator
In late September 2023, I became involved in the Parnell Racing acquisition by Veloce Esports to be a new development program for up-and-coming drivers called Veloce Academy. It was a big opportunity for me to work alongside a media giant like Veloce, and their talented team. It was a thrill to have the freedom to build a new identity for the Academy team from the ground up, with only a few guidelines from Veloce.
Compared to the Parnell Racing graphics I did earlier in the year, my focus was to create photo-realistic graphics with a loose sense of reality.
In a fast-paced environment, we created announcement graphics for all of the immediate members of the team. Announcements were made seamlessly, without delay.
Along with the Race Graphics, we created specialized graphics to celebrate the holidays and the success of our drivers.
