Type:
Marketing & Advertising
Digital Media
Client:
Beer Company (School Major Project)
Brief:
Conceptual, Design, and Produce an original Beer Company and Brand Label
Tools:
Illustrator and Photoshop
This project was made as an assignment for Mohawk College.
At the beginning of the 4th semester, I was tasked to create my own Brewery, Brand, etc. In the beginning, we worked in groups to develop a brewery name by combining random words that were connected to each other, like wilderness, forest, animals, bear, and moose. Our group put together two words to create our brewery’s name: Tough Moose Brewery.
The independent work began with the creation of a Corporate Brewery Logo.
The next part was to create the Brand Label. As I had created the Brewery, I needed to create a name that was related to it. The one rule I had for myself was: Can my grandma describe the beer label to my grandpa over the phone?
I came up with Exploding Duck! Mascot Timmy was caught in an explosion from a superhero fight. Unlucky, eh?
