Client:
Simon Feigl (Founder & Director of Altus Esports)
Brief:
Rebranding Identity and Social Media Assets
Tools:
Adobe Photoshop and iRacing
In late 2022, Simon Feigl was looking to change the style of the graphics for the team to use across their social media channels. He was looking for a rough and grunge, yet clean, style that stood out from the rest of the Esports community. With that in mind, a colour palette and design style was chosen to achieve the look the Director sought. Custom artwork, layouts, templates, digital graphics, and social media content were created. The revitalized graphics are used across their social media channels, resulting in captivating posts, consistency overall, and increased engagement.
The Road side of the team competes in multiple series includes the North-American endurance championship, IMSA. Starting in 2022 with two GT3 cars, and returning in 2023 with an aditional car in the hypercar class.
The biggest Sim-Racing championship for the year is the Porsche Tag Huer Esports Supercup by iRacing. The team would field three cars this year instead of the one they had last year.
Over the years there will be great achievements to celebrate or big announcements to make
eNASCAR Coca-Cola iRacing Series is one of the world's biggest oval racing esport championships, and it's one of the most competitive series to get into. In 2022, four of seven Altus drivers, including Tucker Minter, Jordy Lopez, Ryan Doucette, and Michael Cosey Jr., qualified for the 2023 season. In 2024, Seth DeMerchant would also be eligible to join the championship.
Darlington is one of NASCAR’s popular races as it’s tradition to use throwback liveries to celebrate the day, it’s no different in the esport world.
