Client:
Brief:
Paint Scheme, Website and Social Media Assets
Tools:
Adobe Photoshop, Adobe Illustrator and iRacing
One of the biggest setup makers on iRacing, RYCO Performance owner Ken, was looking to revamp assets that were out of date or were looking to redefine his team identity. The biggest challenge was creating a new livery paint scheme for the race team.
Many alternative options as part of the concept phase were considered. However, Ken decided on a more straightforward design having sharp angles and stripped lines featured around the car.
The social media content was more unique. Ken wanted to celebrate his team’s achievement of winning their 10th championship on iRacing. The most significant contributor was Garrett Manes, who won 7 out of 10 championships for RYCO Performance.
With the final design for the paint scheme finished, other projects, like website template assets, were also needed. The previous graphic was used on social media and the website; however, it needed to be translated better for Ken to use consistently or be future-proof. Ken asked for a purpose-built template for the website that he could use repeatedly. Like a collector card, the design was simple to read, carried all the information Ken requested, and, as a bonus, gave the graphic a holographic effect, making it feel like you were opening up a new set of cards.
