Client:
Colby Uhl (Owner of Eternal Racing)
Brief:
Rebranding Identity, Paint Scheme, and Social Media Assets
Tools:
Adobe Photoshop, Adobe Illustrator and iRacing
After getting recommended by the RYCO Performance owner for my services, Colby, team owner of Eternal Racing, was looking for a whole overhaul of his team's identity, including the logo's icon, livery, and social graphics.
Colby wanted the logo to have a more flowing design than his previous logo's sharp lines. Compared to modern logos, where structure was vital, giving way to something more natural would allow the team to stand out amongst the crowd.
The livery was similar in thought as he wanted to carry over the design style to the paint scheme. Instead of straight lines across the side of the car, there would be elegant curves with a halftone pattern, giving the illusion of a pleasant gradient from black to red.
Along with these new changes to the team’s logo and livery, I have also created new social media templates for the team to use to help make things more consistent with the new branding. Colby wanted a simple design with a bit of flare, like the Winner’s template where the car sticks out of the photo panel.
