Clients:
Liam Parnell (Founder & Chief Executive Officer) and Julian Lok (Head of Social Media & Design)
Brief:
Create Social Media graphics
Tools:
Adobe Photoshop
In early January 2023, I was approached by Julian Lok to join him at Parnell Racing. He sought out me to bring a similar style of work that I did for another client to Parnell. I developed a series of race car posters that are a mix of realism and art with colourful backgrounds that are an homage to the race location. The introduction of my unique poster graphics sparked an influx of new impressions and followers.
As the drivers’ success grew and the team garnered more social media attention, I was asked to create varied social media campaign materials for the team. This continued until the team ultimately was acquired by Veloce Media Group and became Veloce Academy, where I was involved in the design and announcement activities.
