Strategy:

I photographed the Trident “Splash” Gum package using consistent, white lighting. In Photoshop, I corrected the exposure, colour, and contrast. I modified the package to make it clean and crisp, reducing the noise. I repeated these steps with all four gum packages. After selecting the three most vibrant packages, I created a beach theme with the gum splashing into the water, which I learned from other classes earlier in the year. I chose photos that enhanced the beach theme that the Trident “Splash’ Gum packs reflected. Finally, I created the coupons required with the poster and placed them into the advertisement using InDesign