Client:
Pascal J. M. Radschun
Brief:
Rebranding Identity and Social Media Assets, including posters, banners, icons
Tools:
Adobe Photoshop, Adobe Illustrator, Adobe InDesign and iRacing
During the summer of 2023, I approached IVRA after seeing a post on their Twitter account looking for staff. Pascal wanted someone to create posters for their events and a template results page. His idea was to take inspiration from real-life championships like Formula 1, FIA World Endurance Championship, and IMSA, in keeping with the more modern trends.
During the development, I added further value to the IVRA by creating individual race winner graphics to help celebrate hard-fought battles. This increased online engagement for fans, drivers, and teams.
To help make each round more distinctive from the next, I created event icons based off the IVRA logo colours and shapes with inspiration from WEC and how they create their event icons.
During the development of some of the graphics, I noticed the previous season’s number boards and window banners would be out of place with the new style of graphics I made. I proactively made versions in line with the new brand identity and shared them with Pascal. He agreed that the decals should change and asked me to transfer them to all of the cars involved in competition.
📷 Captured by Rhys Caryl