Client:

Tjerk Moleman

Brief:

New Logo Branding

Tools:

Adobe Illustrator & Photoshop

Tjerk wanted a new logo for his social media business. AI created his current logo, but he wasn’t happy with it and wanted something custom. The main driver for the new logo was that he wanted something abstract that could be recognizable and had a hidden meaning behind it.

With the new logo in hand, it was time to build a visual identity for him. He told me he liked simple designs that I had created for other clients, and with the new brand marks i belive going into this adaptable building blocks could help tell a story for him and for his clients while acknowledging his past in motorsport.

As well as the new branding came mockups for him to apperatie what the new look could be.

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